https://www.2020graphicdesign.com/blog daily 0.75 2023-06-19 https://www.2020graphicdesign.com/blog/colour-correction monthly 0.5 2023-05-22 https://images.squarespace-cdn.com/content/v1/645d13505669e702cab5fa6f/1f4a95c8-5020-4b0f-89ab-cd4d82991eeb/16.png Blog - Colour Correction - Social Media Content Feature your brand colour palette on all posts. You don't have to use every colour in every post but be sure to choose at least two. For video content like reels create a cover for the video in your brand colours and if you or your staff are included consider wearing clothing in your colours too. https://images.squarespace-cdn.com/content/v1/645d13505669e702cab5fa6f/1684777482789-CLNMV91R9G0KAL9TD9MP/unsplash-image-SymZoeE8quA.jpg Blog - Colour Correction - Print Products and Signage Flyers, brochures, labels and signage should also reflect your brand design and colours. https://images.squarespace-cdn.com/content/v1/645d13505669e702cab5fa6f/0110caec-3d1a-4354-bb45-6b974a83a5c6/15.png Blog - Colour Correction - Website Clean and simple design is the number one rule of website design but that doesn't mean that you can't apply your brand colours throughout. Use them on headers, buttons, menus, sections, text. https://images.squarespace-cdn.com/content/v1/645d13505669e702cab5fa6f/d916cb69-bf2c-44ec-a667-cabd5a4bd9ad/17.png Blog - Colour Correction - Online Communications From Zoom calls to Powerpoints to emails. Every time your business is presented to an audience your brand palette should be front and centre on slides and backgrounds. https://www.2020graphicdesign.com/blog/diy-website-design-secrets monthly 0.5 2023-05-22 https://images.squarespace-cdn.com/content/v1/645d13505669e702cab5fa6f/71a24b73-bc5d-44df-96cf-97b49c6907e0/5-1024x1024.jpg Blog - DIY WEBSITE DESIGN SECRETS - SEO (aka Search Engine Optimisation) There is no point in having a site that nobody can find. Optimising your site towards your target audience or people interested in your work is essential! SEO helps Google to understand what your site is offering and include it in searches for relevant terms. EG. If you’re a pet portrait artist people will likely be using search terms like ‘pet portrait commission’ An SEO expert will be able to determine a range of these terms for you and integrate them strategically into the site you create so that your practice will show up. https://images.squarespace-cdn.com/content/v1/645d13505669e702cab5fa6f/1684776143456-CWRQI0YDQE3864GXWTDE/unsplash-image--uHVRvDr7pg.jpg Blog - DIY WEBSITE DESIGN SECRETS - Identify Your Audience Take the time to profile your audience so that you know exactly who you are marketing to with your website. This will help to shape the content you include, how you present it and how you talk about it. Knowing your audience is relevant to all your marketing activity so this research is very important. https://images.squarespace-cdn.com/content/v1/645d13505669e702cab5fa6f/b73ea572-0182-4cb8-9ff7-67297584f7f9/6-1024x1024.jpg Blog - DIY WEBSITE DESIGN SECRETS - GDPR & Privacy Irrespective of whether you are selling works from your site or simply collecting email addresses for your mailing list, your site MUST comply with EU regulations. This includes but is not limited to cookie consent, GDPR and a privacy policy. 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